The Fireproof Founder: Building a Smarter Relationship With Risk

There’s no innovation without risk, but not all risk is created equal. Founders who treat risk like a game of roulette tend to fold fast, while those who shape a mature, measured relationship with uncertainty tend to outlast the noise. Rather than being allergic to risk, successful builders know how to reframe it—less as a threat, more as a lever. That difference, subtle but powerful, separates companies that endure from those that flame out after a short burst of headlines. Stop Confusing Activity With